About us

These days sustainable & ethical living is on all our minds.
However, living more greenly doesn't mean you have to sacrifice your ashion sense.
Ethicaloo is here to help you!
Learn how easy it is to make your closet and your life more ethical & sustainable, with our helpful advices and our ethical fashion directory.

About Ethicaloo

As we began working on ethicaloo, we found ourselves frustrated by the sheer lack of ethical clothing resources on the Internet that can truly help shoppers understand what brands are more sustainable. We figured we probably weren't the only ones looking for straight-forward informations about the ethical practices of popular fashion brands. Thats how our idea started.

Ethicaloo is a simple resource to help you discover the world of fashionable and ethical clothing, we aim to help you make informed decisions and become greener in your day-to-day life.

This doesn't mean you have to give up your favorite labels, it just means we want to help you making good choices on your next purchases, helping you to indetify what brands are doing good and what brands are doing bad, to the planet, to the environment, and to the people.

Our database includes at the moment more than 400 brands and is constantly updating!

About our directory

Each page in our directory answers to a few very simple questions: "Where are products by this brand manufactured? Are they made respecting ethical standards? "
We noticed that most big brands, very rarely care about the environment or the working conditions of their employees. When a brands manufactures in China, india, or in most of the other countries in Africa or Asia, the chances that they are manufactured by people who receive very low salaries, or work in very difficult conditions, are incredibly high (Unless they are fair-trade or other type of certified companies, this rule also doesn't apply to very small brands).

On the other hand, when a brand makes products locally in the USA or Europe or wherever laws are stricter, then they are obligated to pay minimum legal salaries and to guarantee employees much better working conditions; this is why we always start from the question: "Where?", the answer is very often a good indicator of whether we are talking about an ethical brand or not.


About our ratings

Brands in our directory are rated by stars, 1 star means very bad, 5 stars means excellent!
For each brand you can find an overall rating, one for the environmental practices, and one for the transparency in the production process.All our ratings are based on certifications of each brand mixed with different resources that can be found online.

We are very open to change ratings when brands can provide evidence that our rating is wrong or unfair, this already happened in the past, and we are always very happy to change our mind! Feel free to contact us.

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